A Discursive Perspective on Legitimation Strategies in Multinational Corporations
从话语视角研究跨国公司的合法化策略,通过分析媒体文本中生产单位关停的案例,揭示企业如何运用文本策略为其有争议的行为辩护。
Few studies have examined legitimation in multinational corporations from a discursive perspective. To complement the existing institutional literature, we adopt a critical discourse analysis perspective that allows us to examine the microlevel processes of discursive legitimation. We provide an example of a media text— dealing with a production unit shutdown—to demonstrate how this perspective elucidates the various textual strategies used to legitimate multinational corporations' actions and their controversial consequences.