进入壁垒与竞争策略

Barriers to entry and competitive strategies

STRATEGIC MANAGEMENT JOURNAL · 1981
被引 153
人大 AFT50UTD24ABS 4*

中文导读

研究了五个不同结构行业的进入难度与竞争策略的关系,发现事前分析进入壁垒和预测企业反应有价值,尤其是闲置产能可有效阻止新进入者。

Abstract

Abstract The relationships between the difficulty of entry and competitive strategies in five industries, chosen for their differing structural contexts, were tested. Statistical support was found for the value of pre‐entry analysis of entry barriers and of firms' predicted responses to potential entry. In particular, the creation of idle productive capacity appears to be a potent deterrent to new entrants.

产业组织进入壁垒竞争策略市场结构