Interactive Graphical Methods in the Analysis of Customer Panel Data
介绍一种基于简单链接图的交互式图形方法，用于分析客户面板数据，通过涂色和识别等交互增强表达力，并引入案例剖面图支持探索性分析，适用于零售和电信领域。
Abstract The study of complex market phenomena is often supported by data gathered from panels of customer households. Recent advances in statistical graphics research help analysts do justice to the richness of such data. We describe a graphical approach based on the use of simple linked plots in which case identity is preserved. The expressive power of these plots is enhanced by a variety of interactions such as painting and identification. We also introduce the case-profile plot, developed to support the exploratory analysis of panel data. This approach is illustrated by examples from packaged-goods retailing and telecommunications. KEY WORDS: Customer response modelsMultivariate dataVisualization