Developing Global Strategies for Service Businesses
整合了全球化与服务企业的现有框架，分析服务业的独特特征如何影响全球化及全球战略的运用，并通过行业和公司案例强调信息技术的作用。
This article provides a framework for developing global strategies for service businesses. It integrates existing, separate frameworks on globalization and on service businesses, analyzes how the distinctive characteristics of service businesses affect globalization and the use of global strategy, and diagnoses which aspects favor globalization and which do not. It then applies the new framework to numerous industry and company examples, with particular emphasis on the role of information technology.