Marketing barriers facing developing country manufactured exporters: A conceptual note
指出传统出口分析忽视了信息缺口和交易成本，从而忽略了新进入者面临的营销壁垒；这些壁垒因行业而异，存在多种制度机制可克服，其适用性取决于出口商的能力和动态性以及所需信息的性质。
Conventional analysis of exporting, by ignoring information gaps and transaction costs of various kinds, neglects the role of marketing barriers to new entrants. The nature of the barriers vary by industry, and a variety of institutional mechanisms exists for overcoming them. The appropriateness of the mechanism depends on the capabilities and dynamism of the exporter as well as the nature of information required. The role of foreign buyers has received some attention in recent research in the export of simple consumer goods. This note attempts to develop a more general conceptual framework for marketing barriers.