Sense of place: From location resources to MNE locational capital
挑战区位资源对所有企业同质的传统观点,提出跨国企业通过“地方感”识别区位潜力并采取行动,将通用区位资源转化为企业特有的区位资本,并分析了这一过程对多国和全球战略企业的不同含义。
Abstract Location is commonly perceived as a source of generic resources to all firms in a given place and, therefore, not something that leads to firm‐specific advantage. We challenge this view and suggest that multinational enterprises (MNEs) differ in their location capability, which enables them to create locational capital from generic location resources. Location capability is expressed in an MNE's ‘sense of place’—its recognition of the potential in a location and the actions it takes to create value from this potential. We outline the engagement, transformation and appropriation processes through which this happens and their implications for MNEs following multidomestic and global strategies. Thus, we advance an action‐based view of firms driven by their sense of place to change the very nature of location resources.