技术对迈尔斯和斯诺类型学中战略业务单元成功的影响差异

Technology's varying impact on the success of strategic business units within the miles and snow typology

STRATEGIC MANAGEMENT JOURNAL · 1993
被引 155
人大 AFT50UTD24ABS 4*

中文导读

研究了技术在不同战略类型(迈尔斯和斯诺分类)的业务单元中对其成功的影响差异,发现技术对防御者的短期和长期成功影响更大,而非通常认为的探索者。

Abstract

Abstract The high‐tech industry is usually treated as an homogeneous entity, without differentiating between organizations according to the relative importance of technology in their business strategy. This paper investigates the varying impact of technology on the success of strategic business units within the Miles and Snow typology. Although common wisdom might lead to the conclusion that prospectors are more dependent on technological progress than the other strategic types, the results show rather that the influence is greater and more fruitful for the defenders both in the short and the long term.

战略管理技术管理组织类型学高科技产业