Fashioning the Environment
探讨绿化作为管理时尚的社会与情感结构，分析其矛盾与张力，揭示企业为何在看似不情愿的情况下仍采纳绿化措施。
Should we regard `greening' as a management fashion? While green concerns are prevalent in political and industrial rhetoric, how is greening made to appear attractive and productive to organizational actors who plainly feel just the opposite? This paper explores the social and emotional architecture of greening, and its tensions and contradictions. Against a background of `received' theory on management fashions, it examines the institutional context of greening, the role of consultants, stakeholder voices and the active efforts of industry to capture greening on its own terms. The analysis shows that, despite a strong societal surge towards greening, it can often appear neither attractive nor rational to industry-yet it is adopted, or presented, in some form.