Examining the Drivers for Franchised Chains Performance through the Lens of the Dynamic Capabilities Approach
基于动态能力理论，分析了美国189家零售和服务连锁企业的特征（如特许前经验、培训时长、加盟费、国际化程度等）对销售绩效的影响，发现加盟比例呈倒U型影响。
This paper draws on the dynamic capabilities approach to explain the performance of franchised chains. This approach is a useful lens to understand why some chains are more likely to drive superior performance than others. Hence, using this theoretical lens, we explore why and how several characteristics of franchised chains influence sales performance. This study includes 189 retail and service chains operating in the United States. Findings show that experience before franchising, length of training, chain age, franchising fees, and level of internationalization positively impact performance of franchised chains, whereas the proportion of franchised units has a curvilinear influence (inverted-U shape) on chains' performance. Implications for franchising scholars and practitioners are discussed.