在线购物中的感知价值、交易成本与回购意愿：关系交换视角

Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective

• Lei‐Yu Wu 通讯
• Kuan-Yang Chen · 国立澎湖科技大学
• Po-Yuan Chen
• Shu‐Ling Cheng