乘坐俄罗斯过山车:美国公司在原苏联地区的近期经历与未来计划

Riding the Russian Roller Coaster: U.S. Firms' Recent Experience and Future Plans in the Former USSR

CALIFORNIA MANAGEMENT REVIEW · 1993
被引 35
人大 A-ABS 3

中文导读

基于1992年对42家美国公司的调查,报告了它们在原苏联地区开展业务的经历、风险与回报,以及未来计划。

Abstract

Dramatic changes in the former Soviet Union leave U.S. firms wondering about the risks and returns of conducting business there. This article reports the results of a 1992 survey of forty-two firms located predominantly in New England. The survey and follow-up interviews provide an understanding of the business ventures these firms were conducting or contemplating in the former Soviet Union. In the words of one respondent, doing business there is much like riding a roller coaster.

国际商务新兴市场跨国经营风险管理