西班牙本土特许连锁店的国际化战略:基于资源的视角

The Internationalization Strategy of Spanish Indigenous Franchised Chains: A Resource-Based View

JOURNAL OF SMALL BUSINESS MANAGEMENT · 2009
被引 66
人大 A-ABS 3

中文导读

研究了西班牙特许连锁店中哪些特征促进或阻碍国际化战略,基于2005年数据对316家连锁店进行判别分析,区分了国际化与仅国内运营的连锁店。

Abstract

In this paper, we identify characteristics of Spanish franchised chains that favor the adoption of an internationalization strategy and those that have a negative influence from a resource-based perspective. Data used were drawn from Annual Franchise Guidebooks published in Spain for 2005. Various independent variables were taken into account and the final sample included 316 Spanish franchised chains. In order to detect relevant differences between chains with some degree of internationalization and those that only operate in the Spanish domestic market, we conducted a discriminant analysis to discover which of the independent variables contributed significantly to a correct classification of chains to their corresponding group (those that have chosen to spread activities abroad and those that have not).

特许经营国际化战略资源基础观西班牙