性别、风险与创业意向

Gender, Risk, and Venture Creation Intentions

JOURNAL OF SMALL BUSINESS MANAGEMENT · 2013
被引 89
人大 A-ABS 3

中文导读

研究女性是否因风险态度更保守而较少有创业意向,基于欧洲大学生调查发现,性别间的创业意向差异很大程度上与风险态度相关。

Abstract

This paper is concerned with whether women are less likely to express business start-up intentions because of a less favorable attitude to risk. Previous research suggests that attitude to risk differs significantly between genders, but has not addressed the question of whether this contributes to lower levels of female interest in venture creation. This paper describes a conceptual basis for this question, and investigates it using a survey of business start-up intention from across a sample of European universities. A large proportion of the difference in average levels of intention between genders appears to be associated with attitude to risk.

创业性别差异风险态度商业心理学