Under Positive Pressure
研究检验了利益相关者压力如何推动企业实施社会责任活动并影响市场绩效，发现竞争者和利益相关者的压力作用不同，且市场动态性会调节社会责任对绩效的影响。
This study tests a model that links stakeholder pressure to the implementation of corporate social responsibility (CSR) activities and market performance. Stakeholder groups and competitors might exert pressure on companies to implement CSR, which could lead to positive effects on market performance. Using structural equation modeling (SEM), the authors find that stakeholders and competitors exert pressure differently. The effect of CSR implementation on market performance is moderated by market dynamism: It affects market performance more in dynamic environments. The authors discuss implications for both companies and stakeholders.