East Asian Broadcasting Industries: Global, Regional, and National Perspectives*
研究全球、区域和国家力量如何塑造东亚电视广播产业，发现国家因素影响最大，但全球和区域力量日益重要，对关注媒体产业和东亚经济的读者有参考价值。
Abstract: Global, regional, and national‐level forces are shaping East Asian television broadcasting industries. National factors still have the greatest impact, but global and regional forces are becoming more important. Global media firms are expanding in the East Asian region by supplying programming to national broadcasters and, where host governments permit, by making equity investments in Asian media companies. They are also forming strategic alliances wih other media transnational corporations as well as with regional and national firms. Asian broadcasters are also expanding their operations within the region, and the ethnic Chinese community in Southeast Asia is particularly important in this process. In addition, broadcasting firms with close linkages to ethnic Chinese business networks are expanding their regional operations. Because of government's role in regulating content and entry, the bargaining relationships between states and foreign capital are central to the industry's expansion.