探索购物行程类型、促销产品购买与购物篮利润之间的关系
Exploring the relationships between shopping trip type, purchases of products on promotion, and shopping basket profit
JOURNAL OF BUSINESS RESEARCH · 2003
被引 107
人大 A-ABS 3
- Rockney G. Walters 通讯
- Maqbul Jamil
零售营销消费者行为促销策略利润分析