Network Effects, Software Provision, and Standardization
研究了软件厂商的供给决策如何决定硬件技术的市场份额,并分析市场均衡中多技术共存或事实标准化的条件,发现消费者对软件多样性的高评价会导致市场标准化不足。
In this paper, the authors examine the software provision decision of software firms. The provision decision by software firms determines the value and, hence, the market share of competing hardware technologies. The authors show how the provision decision by software firms determines whether multiple hardware technologies are supported in equilibrium or whether there is de facto standardization, with only one hardware technology supplied with software in equilibrium. They show that when consumers place a high value on software variety there is a suboptimal amount of standardization by the market. Copyright 1992 by Blackwell Publishing Ltd.