Internationalization Strategies of Emerging Markets Firms
总结了新兴市场企业追赶跨国公司的国际化模式,基于研发、出口、技术领先/追随等维度提出战略命题,适合研究新兴市场企业国际化的学者参考。
Although firms from emerging markets are becoming significant global players, our knowledge about how these latecomers catch up with existing multinational firms remains limited. This article summarizes the patterns of internationalization strategies pursued by firms from these markets. These leading emerging markets firms can be best understood in terms of their levels of RD global exporters and importers; OEM/ODM technology leaders and followers; and regional exporters and importers. Based on these analyses, this article develops a set of propositions that summarize the internationalization strategies of these firms.