Search and Satisficing
通过搜索理论实验，研究不完全考虑对选择质量的影响，发现多数人遵循西蒙的满意模型，按顺序搜索并在达到满意保留效用时停止。
Many everyday decisions are made without full examination of all available options, and, as a result, the best available option may be missed. We develop a search-theoretic choice experiment to study the impact of incomplete consideration on the quality of choices. We find that many decisions can be understood using the satisficing model of Herbert Simon (1955): most subjects search sequentially, stopping when a “satisficing” level of reservation utility is realized. We find that reservation utilities and search order respond systematically to changes in the decision making environment.