A STOCHASTIC MULTIATTRIBUTE HEURISTIC MODEL OF INVESTOR CHOICE
提出一个多属性模型，用概率描述投资者在不同资产间的选择，并通过线性规划求解，能解释传统模型无法解释的投资者行为。
Abstract Most models of investor behavior consider only two attributes of assets, risk and return, and are deterministic in that only one unique choice is allowed. This paper develops a multiattribute model in which investor choice is described in terms of the probability of various choices occurring. The model is solved by standard linear programming techniques and allows for investor behavior that is not explained by the usual models.