The Development of Modern Marketing in Hungary
分析了匈牙利经济中三个部门（国有、半私有和私有）在应用现代营销概念上的不同成熟度，指出政治不确定性导致了不稳定的营销文化，对研究转型经济体营销的学者有参考价值。
Western businessmen should recognize that the countries of Eastern Europe are in different stages of economic development. Hungary has shown a remarkable degree of economic independence by emulating Western marketing techniques. Competition, much like Western "free enterprise," has been prominent in the Hungarian economy since the Revolution of 1956. The three sectors of the Hungarian economy (state; semi-private, composed of farm, industrial, and service cooperatives; and private) have shown various degrees of marketing sophistication in applying modern marketing concepts. The political uncertainty inherent in this socialist society has caused the development of a precarious marketing culture.