资源寻求型集聚:酒店业市场进入研究

Resource‐seeking agglomeration: a study of market entry in the lodging industry

STRATEGIC MANAGEMENT JOURNAL · 2004
被引 264
人大 AFT50UTD24ABS 4*

中文导读

研究新酒店进入市场时是否倾向于靠近现有酒店,发现酒店会被拥有可溢出资源的品牌高档酒店吸引,但高档酒店所有者会避开缺乏类似资源的市场。

Abstract

Abstract We analyze whether firms prefer collocating with incumbent firms when choosing among markets to enter, highlighting the role of resource‐seeking as a motivation for collocation. We propose that entrants will locate near others possessing resources that can spill over, but will avoid locations where existing firms will exploit spillovers without contributing. To test these propositions, we analyze the location decisions of 570 new hotels in Texas between 1992 and 2000. We find that hotels are attracted to markets with branded upscale hotels. Further, we find that owners of upscale hotels avoid markets with hotels without similar resources. Copyright © 2004 John Wiley & Sons, Ltd.

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