Visual Data in Organizational Research
呼吁组织研究者以图片、图表等视觉形式收集数据，基于认知心理学等理论论证其优势，并举例说明适用场景。
This paper urges organizational researchers to collect data from subjects in the form of pictures, diagrams, computer graphics, and other visual representations. Drawing on theoretical and empirical work in cognitive psychology, neurophysiology, linguistics, and artificial intelligence, it presents a rationale for collecting visual data, provides examples, and suggests research questions and settings where visual data may be preferable to verbal data.