Globalization of an ethnocentric firm: An evolutionary perspective
研究了一个传统上以母国为中心的企业如何走向全球化，提出全球化是按职能层面推进的，不同职能在时间、顺序和目标上存在差异，并构建了可检验的分析框架。
Abstract This paper investigates the globalization process at one traditionally ethnocentric firm. Whereas there has been substantial research on how multinational corporations (MNCs) structure and manage worldwide activities, little research has investigated how MNCs move toward proposed integrated network structures. The paper develops an evolutionary perspective of this process at traditionally ethnocentric firms, suggesting that it is driven by a shifting mix of strategic objectives over time, each of which differs in its impact on various functions. The paper suggests that globalization occurs at the level of the function, rather than the firm, and highlights important differences in the timing, sequence, and objectives of the process across functions. It also describes the importance of development patterns across functions, as changes in one function create opportunities and requirements for changes in others. Finally, the paper develops a framework of the process that can be tested at subsequent sites.