Modularity: Implications for Imitation, Innovation, and Sustained Advantage
探讨模块化设计如何影响产品架构、模仿和动态能力,指出模块化简化了设计与绩效的关联,促进模仿并推动动态能力发展,从而影响企业的持续竞争优势。
Modular design practices provide a lens on the link among product architecture, imitation, and the dynamic capabilities that sustain long-term performance. Looking at closed product systems, we propose that simplified links between design and performance outcomes in modular environments facilitate imitation. The same reduction in complexity drives development of dynamic capabilities. These take the form of more rapid and reliable search processes for incremental and radical innovations. The scope and timing of a firm's modular strategy influence the development of these capabilities, which are critical to sustainable modular performance advantages.