分手从来不易:战略联盟中的退出规划

Breaking up is Never Easy: Planning for Exit in a Strategic Alliance

CALIFORNIA MANAGEMENT REVIEW · 2008
被引 76
人大 A-ABS 3

中文导读

强调战略联盟退出规划的重要性,指出缺乏或过于简单的退出计划会导致灾难性后果,并开发了一个框架,针对联盟各阶段为每个伙伴规定具体情境下的退出条款。

Abstract

This article highlights several important dimensions of planning for exit from strategic alliances and also offers several examples of the disastrous consequences of inadequate exit-planning. While many companies fall into the trap of having no exit plan, other companies take too simple a planning approach, wondering if the exit will be unconditionally easy or hard. A more effective approach involves questions such as When should the exit be easy and when should it be hard? And for which partner? The article develops a framework that stipulates contingency-specific exit provisions for each partner in the alliance-specifically, situations in which exit should be symmetric and easy for both partners, symmetric and hard for both partners, or asymmetric, hard for one partner and easy for the other. Furthermore, many alliances today reflect complex deals that cover several distinct developmental stages, each of which contains a distina set of contingencies. Such alliances require a dynamic application of the exit framework, wherein each stage of the alliance development entails a different set of exit provisions, and exit from one stage would signify the beginning of the next.

战略联盟退出策略应急计划商业管理组织管理