Corporate Philanthropy: A Strategic Approach to the Bottom-Line
研究了企业慈善职能专业化的趋势，将捐赠与体育和艺术活动挂钩，并推动慈善成为底线职能。对关注企业社会责任和战略管理的读者有参考价值。
This article examines the rapidly expanding movement to professionalize the corporate contributions function, linking giving to special events in sports and the arts, and the pressures to reorient philanthropy into a bottom-line function. Philanthropy has become big business. Sponsorship of sports events, concerts, and festivals has become an $850 million industry with more than 1600 corporate participants. Corporate sponsorships of sporting events have tripled in the past two years alone. Additionally, businesses contribute more than $500 million annually to the arts, representing a four-fold increase in the past decade. The management of corporate philanthropy has become an integral component of the strategic-planning process.