启发式与资源消耗:实地追踪顾客现场注视行为的眼动研究
Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field
JOURNAL OF BUSINESS RESEARCH · 2014
被引 89
人大 A-ABS 3
- Erik Wästlund 通讯
- Tobias Otterbring
- Anders Gustafsson
- Poja Shams
消费者行为眼动追踪启发式决策资源消耗