盗版对信息产品质量的影响

Effects of Piracy on Quality of Information Goods

Management Science · 2012
被引 122
人大 A+FT50UTD24ABS 4*

中文导读

通过经济模型分析发现,在某些情况下,降低盗版执法力度反而会激励垄断者提高信息产品质量,并解释了原因和福利影响。

Abstract

It is commonly believed that piracy of information goods leads to lower profits, which translate to lower incentives to invest in innovation and eventually to lower-quality products. Manufacturers, policy makers, and researchers all claim that inadequate piracy enforcement efforts translate to lower investments in product development. However, we find many practical examples that contradict this claim. Therefore, to examine this claim more carefully, we develop a rigorous economic model of the manufacturer's quality decision problem in the presence of piracy. We consider a monopolist who does not have any marginal costs but has a product development cost quadratic in the quality level produced. The monopolist faces a consumer market heterogeneous in its preference for quality and offers a quality level that maximizes its profit. We also allow for the possibility that the manufacturer may use versioning to counter piracy. We unexpectedly find that in certain situations, lower piracy enforcement increases the monopolist's incentive to invest in quality. We explain the reasons and welfare implications of our findings. This paper was accepted by Lorin Hitt, information systems.

信息商品盗版产品质量盗版执法版本化