Generic Strategy and Performance: an Empirical Test of the Miles and Snow Typology
在动态、增长且波动的服务行业中实证检验迈尔斯和斯诺的战略分类法，发现反应者绩效较差，探索者收入增长更高，分析者盈利能力更强，表明组合战略是维持竞争优势的可行方式。
SUMMARY Previous research has considered the strategy‐performance relationship in industries of relatively low degrees of dynamism and volatility. This study empirically tests the Miles and Snow typology with a dynamic, growing and volatile service industry. Results support earlier research and suggest that, considering catalogue and mail‐order houses (SIC‐5961), reactors did not perform as well as businesses adopting other generic strategies. However, prospectors experienced significantly higher levels of revenue growth than other businesses. Further, analysers were significantly more profitable than businesses adopting other strategies. These results suggest that combination strategies are a viable means for sustaining competitive advantage.