The UK Truck Market: An Investigation into Truck Purchasing Behaviour and Changing Market Shares
研究了英国卡车市场中企业的购买行为如何影响市场份额变化,对产业组织与营销学者有参考价值。
Neil Dorward, Mike Pokorny, Ray Bayldon, The UK Truck Market: An Investigation into Truck Purchasing Behaviour and Changing Market Shares, The Journal of Industrial Economics, Vol. 32, No. 1 (Sep., 1983), pp. 73-95