Creativity Doesn't Require Isolation: Why Product Designers Bring Visitors “Backstage”
通过IDEO产品开发公司的案例，说明持续接待访客不仅不妨碍创新，反而能利用访客知识提升创意工作、增强声誉并改善客户创新流程，挑战了创意工作需隔离的传统观点。
Most existing writings imply that creative work is best done in physical and social isolation from outsiders, including case studies of successful product development teams that worked in isolation and psychological research showing that novel responses are inhibited when observers are present. In contrast, this article describes how one organization, IDEO Product Development, innovates routinely even though it has a constant and diverse stream of backstage visitors. IDEO uses visitors9 knowledge to enhance its creative work. Other benefits of such visits include enhancing the organization9s reputation and improving the innovation process in client organizations. This case implies that creative work does not always require isolation and that visitors can be brought backstage in ways that help rather than hamper creative work.