跨国企业的战略敏捷性:管理张力以捕捉新兴市场和成熟市场的机会

Strategic Agility in MNEs: Managing Tensions to Capture Opportunities across Emerging and Established Markets

CALIFORNIA MANAGEMENT REVIEW · 2014
被引 129
人大 A-ABS 3

中文导读

识别了三种动态能力(感知本地机会、发挥全球互补性、获取本地价值),并指出战略敏捷性作为元能力能帮助跨国企业在新兴与成熟市场间动态平衡这些能力,从而应对竞争。

Abstract

Traditional sources of sustainable competitive advantages are very rare in today's heterogeneous and hyper-competitive global business environment. This article identifies and illustrates three dynamic capabilities—sensing local opportunities, enacting global complementarities, and appropriating local value—by which MNEs are able to operate successfully across emerging and established markets. For MNEs in these markets, strategic agility is a meta-capability that enables them to create and deploy these three capabilities in a dynamic balance over time. Doing so demands embracing the tensions between these capabilities effectively.

战略管理动态能力跨国企业新兴市场竞争优势