Leveraging the Ties of Others to Build a Reputation for Trustworthiness Among Peers
基于社会交换和网络结构理论，研究第三方社交网络结构如何影响管理者在同伴中的可信赖声誉，发现倡导者网络的异质性、非重叠联系和密度是关键因素。
Drawing on social exchange and network structure theories, we investigate how third parties' social network structures are associated with managers' reputations for trustworthiness among their peers. Using a sample of senior managers from a large emergency response firm, we show that a manager's advocate network attributes such as network heterogeneity, nonoverlapping contacts, and network density all play key roles in enhancing a manager's peer reputation. We extend prior work on triads and trust by elucidating which third party will act as a focal manager's advocate and how an advocate's social network structure in turn enhances a manager's peer reputation.