Transaction cost‐enhanced entry mode choices and firm performance
研究将交易成本变量加入传统预测模型，发现选择交易成本增强的国际进入模式的企业，绩效优于其他模式，表明该理论兼具描述性和规范性。
Abstract According to transaction cost theory, firms select the international mode of entry that provides the most efficient form of governance. However, previous scholarship largely neglects the impact of transaction cost variables on entry mode choice and firm performance. In this study, we add transaction cost variables to a set of variables previously used to predict firm mode choice and performance. We theorize and find that firms selecting these ‘transaction cost‐enhanced international entry modes’ perform better than firms using other modes of entry. Based on our results, we conclude that ‘enhanced’ transaction cost theory appears to be normative as well as descriptive with respect to international entry mode decisions. Copyright © 2003 John Wiley & Sons, Ltd.