通过全球能力网络构建竞争优势

Building Competitive Advantage through a Global Network of Capabilities

CALIFORNIA MANAGEMENT REVIEW · 1993
被引 142
人大 A-ABS 3

中文导读

探讨工厂选址如何影响企业关键能力,指出传统选址方法忽视内部运作、仅追求短期成本优势的弊端,并提出以能力为中心的新方法,通过培育战略所需的关键能力来创造可持续竞争优势。

Abstract

Facility location decisions made by many U.S. manufacturers during the past decade yielded disappointing results. These decisions were typically tactical, stop-gap actions which have resulted, at best, in short-lived benefits. Many firms moved manufacturing overseas to obtain a factor cost advantage, only to find that the cost advantage was fleeting, and that the distances the move introduced between manufacturing and other key groups (e.g., customers, suppliers, development, and sales) had constrained their ability to compete. This article explores the impact that facility location has on the critical capabilities that define a company9s ability to compete. It discusses the shortcomings of the traditional approach to facility location, which ignores the internal workings of the company, and outlines a new capability-centered approach that creates sustainable benefits by fostering the development and growth of the unique set of critical capabilities required by a company9s strategy, customers, and competitive environment.

战略管理运营管理国际商务竞争优势