My favourite is not on the shelf: effects of the revealed-preference bundle on consumers' stated choice
基于日本菜籽油的联合选择实验，研究了参考依赖的不同度量对消费者选择的影响，发现基于揭示偏好组合的广义定义能更丰富地解释行为，且影响渠道多样且非线性。
Based on a conjoint choice experiment relating to canola oil in Japan, this article establishes and tests the impacts of various measures of reference dependence on choice. Results show that although reference dependence may be defined within choice tasks as a type of choice complexity, a broader and more logical definition should be based on respondents' revealed-preference bundle. This broader definition allows for a richer representation and interpretation of behaviour. It is found that references may affect choices through different channels and that many of these effects are non-linear.