Strategies for Change in the Service Sector: The Global Telecommunications Industry
分析技术、需求、放松管制和全球化四股力量如何改变服务行业结构，并以英美日德四家电信公司为例，考察其应对行业变革的战略与结构调整。
Four key forces—technological change, changes in market demand, deregulation, and globalization—are affecting and changing the structure of the service industries. The forces can be illustrated by using the telecommunications services industry. This article examines and analyzes four major firms: British Telecom in the United Kingdom, DBP TELEKOM in Germany, NTT in Japan, and BellSouth in the United States. These companies are changing their strategies and their structures to deal with current changes in the industry and to prepare for how the industry may evolve over the next ten years. Such changes will have a major impact on the future development of global services industries.