Is the customer always right?
研究磁盘驱动器行业中，过度依赖客户需求会导致企业忽视颠覆性创新，最终失败。对关注技术变革与创新管理的学者有启示。
The article examines the success and failure of firms within the disk drive industry that has been characterized by significant technological change and innovation. Some firms which have achieved both technological superiority and financial success fail to adopt new technologies due to an over-reliance on customer-defined technologies. In order for firms that have been marked by technological change to succeed, they must pursue innovations that are not demanded by their current customers. The research indicated the relying to heavily on customer-oriented strategies can prohibit innovation and success. Customers are usually concerned with incremental changes which can stifle disruptive innovation strategies.