Intertemporal Mixed Bundling and Buying Frenzies
多产品卖家先捆绑销售、后单独出售剩余商品,可引发抢购狂潮,利润高于全部单独按市场出清价出售。高估值顾客因预期单独出售时定量配给而购买捆绑包,其购买减少单独出售数量,导致短缺和配给。捆绑包价格高于单品价格之和,如摇滚演唱会门票市场。
By initially selling goods only in bundles and subsequently selling unsold units individually, a multiproduct seller can create a buying frenzy in which his profit is higher than it would be if he sold all units individually at their market clearing prices. In this frenzy, high-valuation customers buy a bundle because they expect quantity rationing when units are sold individually. Their purchases reduce the quantity to be sold individually, causing the shortages that result in rationing. The bundle's price exceeds the sum of the individual prices, a fact observed in markets for rock concert tickets.