Corporate environmental behaviour - a comparison between Nordic and US firms
调查并比较北欧和美国高级管理者对环境问题的看法，发现美国管理者认为政府法规更严格、适应时间不足，而北欧管理者对环境措施的竞争效应和盈利性更乐观。
The green challenge will be one of the key strategic issues facing businesses in the coming decades. Some argue that it is important for mankind as a whole. In this article the opinions of Nordic and US managers on environmental matters are investigated and compared. A questionnaire was sent to senior managers mainly in four industries: forest and paper, electronics, telecommunications and the printing industry. The results show that US managers perceive government laws and actions to be more stringent than Nordic managers do and the time to adapt was felt to be too short. There were no differences between the two regions in the degree of pro-activeness and environmental innovation. However US managers reported a shortage of skilled labour. Managers both in the Nordic countries and the USA considered themselves to be ahead of their competitors in environmental actions. Nordic managers were much more positive toward the competitive effects and profitability of environmental measures than their US counterparts. Copyright © 2001 John Wiley & Sons, Ltd and ERP Environment