MANAGING MARKETS: IMPLICATIONS FOR THE MAKE‐BUY DECISION
提出了“管理市场”概念，认为信任、常规化和相互调整等过程可有效应用于市场交易，并通过交易成本模型和三个工程行业案例，为企业的自制或外购决策提供新视角。
ABSTRACT The concept of a managed market is developed and is seen as especially suitable for complex transactions as an alternative to internal hierarchical organization. It is argued that a number of augmenting processes, namely trust, routinization and mutual adjustment, usually associated with internal organization, can be used to good effect in a market. Hence the paper develops an approach to make‐buy decisions through a transactions cost model and exemplifies the augmenting processes in three case studies from branches of the engineering industry.