Supply chains and compatibility among components in product design
研究了产品开发中组件间的技术兼容性问题，提出基于专家判断的方法来识别可行设计方案，并同时考虑产品、流程和供应链开发，适用于从激进到渐进的各种创新。
Abstract Two problems in designing and developing a product are directly tied into effective management of the marketing/operations interface. We first consider technological incompatibility between pairs of alternatives for different components to identify feasible product designs at various stages of product‐development, from screening to the final design. We then consider experts’ judgment on compatibility between pairs of alternatives for different attributes to generate product ideas and to perform a preliminary screening. This expert‐based approach can be used in conjunction with other expert‐based approaches or consumer‐based approaches to identify potentially desirable product ideas. The methodology developed here includes explicit simultaneous consideration of product, process, and supply chain development and it is applicable to the entire spectrum of product novelty, from radical to incremental innovation. We also describe a real‐world application.