Strategic Innovation, Corporate Entrepreneurship and Matching Outside‐in to Inside‐out Approaches to Strategy Research1
呼吁战略研究者采用更整体的企业研究视角，通过深入探索创新与公司创业的作用，将外部市场选择与内部管理变革视角相结合，并提出四个研究命题以推动领域发展。
SUMMARY This paper calls upon strategy researchers to employ a more holistic view of research into the firm. In the past the division between the outside‐in , or market selection and positioning perspective, and the inside‐out , or management of internal change perspective, has acted to spur advances in knowledge. Now it is acting as an impediment to further progress. One avenue through which these perspectives can fruitfully be combined is in a deeper exploration of the role of innovation and corporate entrepreneurship. Four propositions are offered upon which a useful platform can be built and it is suggested that the implied research agenda will help the field move forward, faster.