战略概念I:战略的五种定义

The Strategy Concept I: Five Ps for Strategy

CALIFORNIA MANAGEMENT REVIEW · 1987
被引 1423 · 同刊同年前 2%
人大 A-ABS 3

中文导读

提出战略的五种定义(计划、计谋、模式、定位和视角),并分析它们之间的相互关系,帮助管理者全面理解战略的含义。

Abstract

Strategy requires multiple definitions to fully appreciate its implications. Accordingly, this article proposes five definitions—strategy as plan, ploy, pattern, position, and perspective—and analyzes how these definitions interrelate.

战略管理管理学组织行为