The Strategy Concept I: Five Ps for Strategy
提出战略的五种定义(计划、计谋、模式、定位和视角),并分析它们之间的相互关系,帮助管理者全面理解战略的含义。
Strategy requires multiple definitions to fully appreciate its implications. Accordingly, this article proposes five definitions—strategy as plan, ploy, pattern, position, and perspective—and analyzes how these definitions interrelate.