ANALYZING PREFERENCES FOR INVESTMENT PROJECTS: A MULTIDIMENSIONAL SCALING APPROACH*
研究了一种基于偏好而非经济可行性评估投资项目的方法，使用多维尺度技术，并通过试点研究验证其作为传统方法补充的有效性。
Abstract Most investment analysis methods use some type of benefit/cost analysis procedure to determine project desirability. This paper examines an alternative method that uses multidimensional scaling methods to determine project desirability on the basis of preference rather than economic feasibility. The underlying model is outlined, and the results of a pilot study designed to determine the usefulness of the proposed methodology are outlined. It is concluded that these suggested procedures are useful adjuncts to conventional methods and that they should be considered by decision makers.