The perils of high‐growth markets
质疑了企业应投资增长市场的传统观点，分析了六种主要增长市场风险，并指出了早期进入增长市场应具备的条件。
Abstract The conventional wisdom that businesses should invest in growth markets is based upon the assumptions that, in the early phase of a growth market, share gains are easier and worth more, the experience curve will lead to advantage, price pressure will be low, needed access to the technology will result and future entries will be deterred. These assumptions are examined and six major types of growth market risks are discussed. Finally, conditions which should be present if an early entry into a growth market is attempted are identified.