The Paradox of Stretch Goals: Organizations in Pursuit of the Seemingly Impossible
研究了组织追求看似不可能的目标（拉伸目标）的机制，提出了一个权变框架来评估哪些组织能从这种极端目标中受益以及哪些最可能追求它们，发现拉伸目标对最无法承担风险的组织最具诱惑力。
We investigate the organizational pursuit of seemingly impossible goals—commonly known as stretch goals. Building from our analysis of the mechanisms through which stretch goals could influence organizational learning and performance, we offer a contingency framework evaluating which organizations are positioned to benefit from such extreme goals and which are most likely to pursue them. We conclude that stretch goals are, paradoxically, most seductive for organizations that can least afford the risks associated with them.