Brand Names and Price Discrimination
解释了企业同时销售有标签和无标签产品是一种价格歧视行为，且这种策略在非合作均衡中自然出现。
This paper explains the fact that firms market both labeled and unlabeled products as a practice of price discrimination that emerges as a non-cooperative equilibrium outcome. The authors consider a market for a differentiated product where the possibility to price discriminate by the selective use of labels is due to the fact that buyers differ in the intensity of their preferences and that, before they buy, they are unable to distinguish among the different brands without the aid of identifying labels. Copyright 1987 by Blackwell Publishing Ltd.