Why sacrifice rigour for relevance? A proposal for combining laboratory and field research in strategic management
批判了战略管理研究中常见的反对实验室研究的观点，提出应同时使用实验室和实地研究方法，而非按顺序进行。
Abstract Two of the most common objections to laboratory research in strategic management are presented and critically evaluated. Commonly accepted normative models of the research process in strategic management are based on the assumption that field research is appropriate in an emerging field and that laboratory research is only appropriate after sufficient field research has been done. The alternative normative model for research in strategic management presented in this paper involves the simultaneous use of laboratory and field methodologies.